We’re turning our unconditional love for dogs into uncomplicated care. And that starts with what you put in their bowl. We were founded by two dog lovers who were fed up with highly-processed, burnt brown balls being marketed as “natural” and “healthy” — so they decided to reimagine pet food from the ground up.
Driven by love.
Using decades of pet nutrition research (and a little common sense), our founders worked with top vet nutritionists to create a fresh, convenient pet food service.
We’re using quality and safety standards never before seen in the industry — and the result is fresh food that’s safe enough for humans to eat, but that’s nutritionally complete and balanced for dogs.
It began with Jada
Jada was the most beautiful puppy, but suffered from severe digestive issues the first two years of her life. Her dad (aka our co-founder), Brett, tried every food on the market. Nothing helped.
Real food, real results
One vet suggested Brett try home cooking. He simply prepared ingredients pictured on a bag of traditional dog food — but what he made actually looked, smelled, and tasted like real food. Seemingly overnight, Jada was cured.
A fresh revelation
Brett realized that pet food marketing was masking an alarming reality, so he teamed up with Jonathan (and his pup, Buddy) to build the company they wished existed for their own dogs.
Dogs of all shapes and sizes were thriving on the food and their humans had newfound peace of mind about what they were feeding. With a small-but-mighty team, they expanded delivery nationwide — without sacrificing a crumb of the care, love, and quality of their first home-cooked batch.
Our team has grown to over 100 people (we’re hiring!) and we’re delivering millions of meals monthly. In many ways, we’re just getting started, but what drives us hasn’t changed: Making it easy to keep dogs healthy. We’re not sure if Jada realizes how many dogs her story has ultimately impacted, but we think she’d be pretty pleased.Start Your Fresh Journey