Rethinking Pet Food
By sending food directly to you, we can invest in better ingredients and fresher food. Quality never found in a store.
Powders like “Chicken Meal” can contain meat from diseased livestock.
Natural and/or artificial preservatives can keep pet foods shelf-stable for years.
Kibble is extremely processed regardless of the ingredient claims (or pictures).
Foods can hide behind misleading bags. “Made with beef” can mean just 3% beef.
A Fresh Way To Feed Your Pet
Tested On Humans
Human-grade food in human-friendly packaging. Less processing, higher safety standards, and easy serving — just open and pour!
A vet-designed plan is customized to your dog’s individual needs. Meals are pre-made and pre-portioned to their calorie needs based on the profile you create.
Delivered Within Days
Your food is delivered to you within days of cooking. Never deep frozen. Never stored on a shelf for months.
Better for them.
Easier for you.
Skip the stores, preservatives, and retail markups. Our vet-developed plans guide you to the best diet, while perfectly-timed refrigerated deliveries make sure you never run out.
Formulated by Nutritionists,
Praised by Vets
Over 0 Meals Delivered
See Your Dog’s Recommended Plan
Get fresh food conveniently delivered with our personalized meal plansCreate Your Plan