Fresh
Gently cooked human-grade meals, ready to open and serve.
Build a plan for your dog's needs
Tell us what matters most right now.
It’s time for a fresh
approach to dog food
Human-grade food made with
real
meat and vegetables.
Guided by science, driven by love
Gently cooked human-grade food
Personalized plans for dogs of all ages
Clinically proven nutrition, developed by vets
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Real food.
Real difference.
| Traditional kibble | ||
|---|---|---|
| Human-grade standards | Yes | Feed-grade standards |
| Never ultra-processed | Yes | Ultra-processed at high heat |
| Supports hydration | Yes | Provides minimal hydration |
| Personalized portions | Yes | Generic feeding guidelines |
| Real people, 24/7 | Yes | Chatbots and limited hours |
| See the difference |  |  |
Explore our food
Instant Fresh®
Dry food that turns into a freshly made meal when you add water.
Over 1 billion meals delivered
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“HE IS MORE PLAYFUL THAN EVER. At 9-years-old he is no longer lethargic and wants to play until I eventually give up. I cannot rave about this food enough. It’s worth every penny to see my pup this happy and healthy.”Giovanni’s person
Driven by science
We combine decades of dog nutrition research with the clinical insights of experienced vet professionals.
- On-Staff, Board-Certified Nutritionists
- On-Staff Veterinarians
- AAFCO Complete & Balanced
- Clinically Proven Nutrition
A first of its kind study
In a yearlong study, researchers at Cornell University assessed the metabolism of dogs by looking at their overall metabolic function.
The study showed that our fresh food supports healthy aging, and reduces harmful compounds associated with age-related decline—helping your dog have more good years.
Long Live Dogs
See your dog's recommended plan!
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