The Farmer’s Dog Privacy Policy

Last Updated September 25, 2023.

We at The Farmer’s Dog, Inc. (“The Farmer’s Dog,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of The Farmer’s Dog in connection with our online services (the “ Services”), which are made available to you through our website http://www.thefarmersdog.com (the “Website”).

By visiting our Website and/or using our Services, you consent to the collection and use of information as described in this Privacy Policy. If you do not agree with our policies and practices, do not use our Website and/or our Services. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

The Information We Collect Directly From You

1. Account Information

When you sign up for the Services or to receive our products, you will be required to provide us with information such as your name, e-mail address, shipping address, billing address, and phone number. When you become a customer of ours, we assign you a User ID.

We will also collect information about your pet, such as your pet’s name, medical information, and preferences.

2. Billing Information

When you sign up or make a purchase, you will be required to provide certain information in addition to the information noted above. Such information may include payment card information and billing addresses (“Billing Information”). All transactions are processed by outside payment processors.

The Information We Collect Automatically From Your Device

Cookies are pieces of information stored directly on the computer being used. We and the third parties we work with use cookies and similar technologies to collect information about your use of our Website, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Website and other websites, provide customer support, troubleshoot issues with and improve the operation of our Website and Services, and better understand your online activity.

We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.

If you do not want a cookie placed on your hard drive or mobile device, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Website and/or Services may not function properly.

Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Services, you may access, review, and make changes to information associated with your account. You may also send us an email at [email protected] to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any The Farmer’s Dog marketing email. Registered users cannot opt out of receiving transactional e-mails related to their account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

How We Use Your Information

We will hold your information for as long as is necessary for the relevant purpose for which that information was obtained unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

We use your information to process transactions; provide you with the Website and the Services; solicit your feedback; inform you about our products, services, upcoming events, and special promotions; administer and process contests, promotions, and sweepstakes; provide customer support; troubleshoot issues with and improve the operation of our Website and Services.

How We Share Your Information

We may also share your information with our service providers in order to administer our contests, promotions, and sweepstakes (in which case we would share the information with our third-party promotional and marketing partners). We may also share your information in order to analyze information about our customers in aggregate form in order to operate, maintain, manage, and improve the Website and the Services. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and Services to current and prospective business partners and to other third parties for other lawful purposes.

We may also share your information with an entity who purchases any part of our business or assets in connection with the transaction. In the event of a corporate sale, merger, reorganization, dissolution, or similar event, your information may be part of the transferred assets.

And to the extent permitted by law, we may also disclose your information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of The Farmer’s Dog or others.

How We Protect Your Information

We are committed to maintaining the privacy and integrity of your personal information no matter where it is stored. We have information security and access policies that limit access to our systems and technology, and we protect data through the use of technological protection measures.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via digital means is not completely secure. Although we implement and maintain reasonable measures to protect your information, we cannot guarantee the security of the information transmitted to us; therefore we do not assume any responsibility for any transmission of your information which you do at your own risk.

Important Notice to Non-U.S. Residents

The Website and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By accessing the Website, using the Services, and/or providing us with any information, you consent to this transfer.

Children

We do not knowingly collect Personal Information from children under the age of 13 through the Website or the Services. If you are under 13, please do not give us any of your information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide their information through the Website or the Services. If you have reason to believe that a child under the age of 13 has provided information to us, please contact us, and we will delete that information from our databases.

For more information about children’s online privacy, please visit (for children in the US), the federal trade commission’s resource page:
https://www.consumer.ftc.gov/articles/0031-protecting-your-childs-privacy-online

External Websites

The Website may contain links to third-party websites. The Farmer’s Dog has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Website as soon as they go into effect. By accessing the Website or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at [email protected].

Data Subject Access Requests

To receive a copy of any personal information we have, or to request deletion of your personal information, please fill out https://preferences.thefarmersdog.com/privacy.

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PRIVACY POLICY ADDENDUM FOR CALIFORNIA RESIDENTS

If you are a California resident, please read below for information about how The Farmer’s Dog collects and shares your personal information, and about your rights under the California Consumer Privacy Act.

HOW WE COLLECT AND SHARE CALIFORNIA RESIDENTS’ INFORMATION

In the past 12 months, we have not monetized any personal information, and we will not monetize such information. However, reflecting our practices over the past 12 months, we do sell personal information under the terms of the California Consumer Privacy Act when information we share with our advertising partners is then used by other companies to help them identify individuals to market their products to.

Additionally, we share your information with our service providers, each of whom we contractually prohibit from using information for any of their independent uses outside of our relationship with you. We may also share aggregate or de-identified information, which cannot reasonably be used to identify you.

Over the last 12 months, personal information we have collected and shared includes the following:

REQUESTS ABOUT CALIFORNIA RESIDENTS’ INFORMATION

You may request any of the following:

• The categories of information that we collected.
• The categories of sources from which the information is collected.
• The purpose for collecting information.
• The categories of third parties to whom we disclosed information, the categories of such information that was disclosed (if applicable), and the purpose for disclosing information.
• The specific pieces of information we collected.

Consistent with the California Consumer Protection Act, we will consider and timely process data access and deletion requests. We will not unlawfully discriminate against you for making any such requests. We will not deny you goods or services, charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, provide you a different level or quality of goods or services, or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child (anyone under the age of 18 in California). We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
• Comply with the California Electronic Communications Privacy Act (cal. Penal code § 1546 et. Seq.);
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
• Comply with a legal obligation; and/or
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We permit third parties to use cookies and other tracking technologies on the Website that allow them to collect information about your Website activity and use that information to target advertisements to you online. You can exercise control over the use of these technologies. See the section on cookies https://www.thefarmersdog.com/content/privacy#cookies in the Privacy Policy.

CALIFORNIA DO NOT TRACK

Our Website does not follow the direction of “do not track” or “DNT” settings that are available in some browsers.