It’s true that most existing pet food options contain the right balance of vitamins and nutrients for a dog to survive — but we believe there’s a big difference between surviving and thriving. As pet obesity, cancer, and diabetes rise at alarming rates, there is a growing body of scientific evidence that points to the health benefits of a fresh food diet, and to the dangers of many commercial pet food manufacturing processes. And whether your dog is a picky eater grappling with a particular health issue or perfectly healthy and willing to eat just about anything, we’ve seen first-hand the positive impact of feeding fresh to our own pups and our customers’.
There really isn’t anything fancy or magical about what we’re trying to do: real, fresh food made convenient. It’s still dog food, just how it should be.