Just add water.
Ready in seconds.
Just add water and Instant Fresh® transforms into a real, freshly made meal with chicken and vegetables you can see.
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Out with ultra-processed. In with Instant Fresh.
Instant Fresh | Kibble | |
|---|---|---|
| Human-grade standards | Yes | Feed-grade standards |
| Made with real ingredients | Yes | Ingredients could be low-quality |
| Minimally processed | Yes | Ultra-processed |
| Personalized plan | Yes | One-size-fits-none |
Human-grade standards
Made with the same quality and safety standards as human food.
Shelf-stable shouldn't mean ultra-processed. Our ingredients are gently cooked and minimally processed with our proprietary Low-Heat Drying Technology™.
Dr. Renee Streeter, Board-Certified Veterinary Nutritionist®
“We formulate our food to be complete and balanced with all the vitamins and minerals dogs need.”
Our food is human-grade and meets the same strict safety standards as those for human food.
We personalize each bag with your dog's portion based on their age, breed, size, weight, activity level, and more.
The best dry food, because it doesn’t stay that way
Build personalized planStill have questions?
Instant Fresh is dry in the bag, made fresh in the bowl. Just add water and Instant Fresh transforms into a real, freshly made meal with meat and vegetables. Your dog gets a fresh food eating experience, not a bowl of pellets.
Instant Fresh is made shelf-stable using our proprietary Low-Heat Drying Technology™ that avoids the high-heat ultra-processing used in most traditional dry dog food.
We make Instant Fresh with the same human-grade quality and safety standards as our Fresh recipes. Developed by our on-staff Board-Certified Veterinary Nutritionists®, every recipe is complete and balanced with all the vitamins and minerals your dog needs.
Making changes to your plan is easy. You can adjust your dog's portions anytime in your account.
If you'd like to switch your plan from Instant Fresh to Fresh, call or text us at (646) 780-7957 or email our team at [email protected]. We're here to help 24/7.
Your first box comes with detailed instructions on how to transition your dog to our food, but to sum up here: our recommended transition period takes anywhere from 3-14 days depending on your pup to ensure a smooth adjustment.
Your plan includes human-grade dog food delivered on a schedule that works for you - with full flexibility to pause, adjust timing, or change your delivery address when you need. Once you're subscribed, you can also add our delicious human-grade treats to any order. Plus, you'll have access whenever you need to our team - 24/7 by call, text, or email at (646) 780-7957 or [email protected].
We make real, human-grade food for dogs in two serving styles. Both are made to the same quality and safety standards as human food, developed by our on-staff Board-Certified Veterinary Nutritionists®, and complete and balanced.
Our original, gently cooked Fresh food arrives in pre-portioned packs that you store in your freezer. When thawed, it’s ready to open, and serve.
Instant Fresh is our new shelf-stable option. Simply add water to your dog’s personalized portion for a freshly made meal with real meat and vegetables you can see. It stores easily in your pantry and takes up a fraction of the shelf space of traditional kibble.
Whichever you choose, we’ll recommend personalized portions based on your dog’s size, age, and activity level.
Both Instant Fresh and Fresh are available when you build a personalized plan for your dog.
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You might also like Frozen Fresh
Explore Frozen Fresh
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